One of the oldest overnight resident camps in the USA, Phantom Lake YMCA Camp has been a part of my life since I was 6. It’s history goes back to 1896 and it is steeped in traditions. When I was Communications Director at the camp, I revamped the brand and brought a rustic charm to the brochures, and newsletter.
The Resident Camp Brochure is focused on kids from 7 to 18 for overnights. The challenge is always to show lots of activities to show all that the camp offers. One parent who got the mailing of the brochure called the office and said “This brochure looks like a place I want to send my kids!” and she signed them up.
We brought the branding into the Day Camp brochure with a focus on younger children.
Phantom Crier is the newsletter for campers and alumni. I changed the format of the newsletter to be more like a newspaper. It folded in half and was easy to mail.
Poster Inside! As an added bonus we created a poster with a collage of the summer’s photographs for the kids to hang on their wall.